HomeMarketing has undergone a massive transformation in recent times and continues to do so. As small to medium businesses gain accessibility and availability to technology. Their capability to generate content that peaks consumer interest leading to take action continues to expand and grow.
With the disruption of the internet and digital content, access to audiences has become democratized.
Businesses with intelligent marketing strategies and tactics can leverage inexpensive production and distribution, aggregating their target audiences.
The quality is equal or better than that of many media companies.
All that is left is a competition for talent.
Brands have turned towards becoming publication companies as the traditional media companies have decided to do in almost every industry. Enterprises have been acquiring media companies, promoting specific content brands, selling advertising, conducting training videos, creating subscriptions as part of that strategy.
What this means for the small business is that by creating and delivering content that relates to buyer personas, they will begin to take on an important role in customers’ day to day lives. Creating loyal customers as their reach grows at a higher rate.
Alongside creating quality content, the incorporation of big data and analytics in various online platforms has led to the invention of “real-time” marketing. You can now utilize predictive analytics, online automation, A.I, machine learning etc. to examine ROI’s (Returns of Investment) in “real time”. Many cloud-based platforms provide this service for a small fee. Examples of these platforms that are being currently used are Active Campaigns and ZOHO.
Marketers ask themselves what else can content do?
Other than peaking interest through content and establishing expertise and professionalism in a chose field, what else can be done?
